sia Group

siastar® is nominated for the 2008 Marketing-Trophy (2/1/2008)

Having submitted the marketing project “siastar® – the smart solution for perfect metal surfaces”, sia Abrasives Industries AG has achieved nomination for the 2008 Marketing Trophy, and is thus one of the first four participants in the category for large companies.


The Marketing-Trophy takes place annually and gives awards to comprehensive marketing concepts that include the use of several marketing mixes and infrastructure instruments. Proven success or convincing future prospects are a prerequisite here. The best chances of winning are for projects that are consistent, innovative and unique. The four nominees in the category for large companies are: sia Abrasives Industries AG, PricewaterhouseCoopers, Sandoz Pharmaceuticals AG and Migros-Genossenschafts-Bund.

siastar® is a professional sanding system with a quick-release adapter, which enables the abrasive to be changed in seconds, without the need for additional keys. In addition to the adapter, the system includes a broad range of abrasive products.

   

System siastar 

  

Advertising siastar 


  Further information at  

http://www.siastar.com/
http://www.marketingtag.ch/

 

 For further information   sia Abrasives Industries AG, Frauenfeld
Patrick Müller, Head Marketing and Product Engineering
Tel. +41 52 724 11 11, Fax +41 52 724 45 45
patrick.mueller@sia-abrasives.com, http://www.sia-abrasives.com/

 

The sia Group
The sia Group based in Frauenfeld ranks among the world’s top three suppliers of coated abrasives. It develops, manufactures and markets complete abrasive systems tailored to specific requirements and applications for surface preparation and finishing of all kinds. This commitment has made sanding and grinding into true surface technologies. Employing some 1,100 people worldwide, sia Abrasives posted net sales of CHF 282.0 million and operating profit (EBIT) of CHF 31.5 million for 2006. sia Abrasives Holding AG is listed on the SWX Swiss Exchange and generates more than 90% of its sales outside Switzerland. As the main sponsor and know-how partner of the Swiss national bobsleigh team, sia Abrasives contributes significantly to the success of Switzerland’s bobsleigh athletes.

Correct nomenclature for sia Abrasives Holding AG:
As there are other companies and organisations that use the same abbreviation as our company, we would be grateful if you could help to avoid any misunderstandings by always writing our name as follows: sia Abrasives (never sia on its own).